ABOUT O2 SHOW
O2 Show is the first trade show in the U.S. focused only on sustainable and ethical brands, offering a curated mix of labels from around the globe in these categories: gift, home, wellness, lifestyle clothing, and accessories..
The O2 Show platform integrates an online marketplace, physical trade shows, virtual events, and pop-up collaborations. We aim to build a community of like-minded people, retailers, and brands who stand for gorgeous products and ethical production.
We celebrate visionary brands and progressive retailers and their inspiring stories.
OUR MISSION & VALUES
Our Mission & Goals
- Build a like-minded community of brands, retailers, and consumers who care about product design and quality as much as they care about our planet
- Provide value-added solutions to brands and retailers to do what they do best
- Create immersive, inspiring experiences that delight, inspire, and facilitate discovery
- Educate and support
Our values define our priorities:
- Seek the greater good, not just profit. We believe there’s a balance between the two, and that it’s possible to do both.
- Constant search for excellence and continued learning and improvement in all we do
- Provide value throughout our activities at all levels, to all we come in contact with
- Well-designed, quality products with lasting appeal
- Positive, effective communication that inspires, connects, and contributes
- Build & promote: strong brands, great relationships, positive emotions
- Positive impact on people, communities, our planet
- Tell great stories and create positive experiences
- Eco-conscious lifestyle, not just sustainable fashion
The impetus to take action and create O2 Show came as a result of the August 2019 events, as we witnessed the burning Amazon rainforest and signing of the G7 fashion pact), although our efforts to promote sustainable fashion go back to 2005. Working with sustainable brands as a showroom, and given our combined experience with trade shows, technology, retail, and building brands, we felt we had to do more.
Not seeing any trade shows in US featuring solely on ethically made and sustainable fashion brands and promoting these brands at wholesale, we felt the need to start there…and to focus not just on sustainable fashion, but a sustainable lifestyle. We named it after the most basic element, Oxygen—it’s vital to survival, and directly linked to climate change—a constant reminder of why we’re doing this.
From its inception, O2 Show was envisioned to be more than just a trade show, but more as an integrated platform with a strong technology base, adapted (and constantly evolving) to meet the needs of brands and retailers in this sector.
WHY ETHICAL & SUSTAINABLE BRANDS
We are fully committed to promoting a more sustainable and eco-conscious lifestyle, by featuring only brands who incorporate sustainable and ethical practices in their production and general business practices. We want to support our local and global community, and promote brands that not only make great products, but are also good for people and the planet!
While most people tend to associate sustainability with environmental conservation, sustainability also has a social and economic impact: ultimately, sustainability is about the people and the health of our communities, for now, and for the future.
Our definition of ethically made goods is goods that are produced and purchased in a manner that demonstrates respect for the people who produce them as well as for the environment, using fair labor practices and ethical ways of sourcing materials.
Here is the definition of Sustainable Fashion according to Green Strategy:
“… can be defined as clothing, shoes and accessories that are manufactured, marketed and used in the most sustainable manner possible, taking into account both environmental and socio-economic aspects.
United by our love for great design and beautiful, innovative products, and our commitment to bettering our world, we all share the same burning desire to create lasting value, make a difference, and exceed expectations.
Actively championing eco-conscious fashions as early as 2005, the two founders of O2 show are committed to creating a platform for promoting a sustainable lifestyle and bringing added-value solutions to brands and retailers in a changing fashion and consumer landscape.
As brand creators, showroom owners, retail buyers, and trade show participants for nearly two decades, the two founders sought to promote a more sustainable lifestyle and to provide value-added solutions to brands and retailers to build strong brands and successful businesses. The two co-founders of O2 show leverage over two decades experience in all aspects of the fashion industry, from retail to brand development.
Our tech-savvy and experienced core team of social media experts, content creators and event producers brings decades of experience in design, brand communication, retail management and merchandising, digital and social media marketing, trade show and event management.