Brands: How to Avoid Greenwashing
If your company is trying to appeal to purpose-driven customers, here are some ways to avoid being accused of greenwashing:
Greenwashing: Why Is It So Bad
This term has been widely used in recent years, and many large corporations have been accused of greenwashing. Is it just media hype? And why is greenwashing so bad, when the messages are positive?
Why Is Sustainability So Important?
Given the recent climate events of recent years, climate change is one of the most urgent challenges requiring action from everyone.
Greenwashing: How to Spot It
How can one tell the difference between greenwashing and green marketing? Here’s how you can recognize it, and what to look for.
Ethically Made and Sustainable: What’s the Difference?
O2 Show has chosen to work exclusively with ethically-made and sustainable brands. These terms have often been interchangeably used in fashion and retail. But they’re not the same…
O2 Show: Our Why
As we worked with sustainable brands, the challenges of building sales in a system structured for price competition, economies of scale, and constant growth became increasingly evident.
Retailers’ Role in Climate Change
As consumer demand for sustainable goods grows, retailers play an important part in promoting a sustainable lifestyle.