If your company is trying to appeal to purpose-driven customers, here are some ways to avoid being accused of greenwashing:
This term has been widely used in recent years, and many large corporations have been accused of greenwashing. Is it just media hype? And why is greenwashing so bad, when the messages are positive?
How can one tell the difference between greenwashing and green marketing? Here’s how you can recognize it, and what to look for.
As we worked with sustainable brands, the challenges of building sales in a system structured for price competition, economies of scale, and constant growth became increasingly evident.